Privacy Policy

At Airline Fare, we value your privacy and are fully committed to safeguarding your personal data. This Privacy Policy outlines how we handle and protect the information you provide when interacting with our website or communicating with us by phone. It also explains your privacy rights and how U.S. law — including GDPR provisions where applicable — protects those rights.

This policy is designed in a layered format, allowing you to quickly navigate to specific sections. We encourage you to review the Glossary at the end of this document for a clearer understanding of the terminology used throughout this policy.

Topics Covered:

  • Important information and who we are
  • How we collect your personal information
  • Methods of data collection
  • How we use your data
  • Disclosures of your personal information
  • International transfers
  • Data security
  • Data retention
  • Your legal rights
  • Glossary

1. IMPORTANT INFORMATION AND WHO WE ARE

Purpose of This Privacy Notice

This policy outlines how Airline Fare collects and processes your personal data through our website — including when you sign up for our newsletter or make a travel booking — as well as when you contact us by telephone.

Our website and services are intended for users aged 16 or older. We do not knowingly collect information related to children, except when it is required to fulfill a booking initiated by an adult. Please review this policy alongside any other privacy-related notices we may provide at specific data collection points to ensure you’re fully informed about how your data is handled. This policy is designed to supplement other notices, not override them.

Data Controller

Airline Fare LLC, is the entity responsible for processing your personal data. In this policy, references to “we,” “us,” or “our” refer to Airline Fare LLC as the data controller for this website.

If you’re unsatisfied with how we handle your personal data, you also have the right to lodge a complaint with the U.S. data privacy regulator or equivalent authority in your jurisdiction.

Changes to This Policy and Your Duty to Update Us

We recommend checking this page periodically to stay informed of any updates. Keeping your personal data accurate and up to date is essential to ensuring we can provide our services effectively. Please notify us if any of your personal details change before your booking is finalized.

Third-Party Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on these may allow third parties to collect or share data about you. As Airline Fare has no control over these external websites, we are not responsible for their content or privacy practices. Once you leave our website, we strongly encourage you to read the privacy policies of any site you visit.

2. DATA WE COLLECT ABOUT YOU

“Personal data” refers to any information that can identify an individual. This does not include data where identifying details have been removed (anonymous data). We collect, store, and use various types of personal information, grouped as follows:

  • Identity Data: First and last name, username, passport number, marital status, title, date of birth, and gender — typically collected via passport or ID copy.
  • Contact Data: Billing and delivery address, email address, and telephone number.
  • Financial Data: Payment card and bank account details. Note that payments are processed through third-party providers like Maverick or EMS, and we do not directly store your financial data.
  • Transaction Data: Details of payments and purchases made through our platform.
  • Technical Data: IP address, login credentials, browser type and version, time zone, device location, operating system, and related technologies used to access our website.
  • Profile Data: Includes your username and password, preferences, interests, feedback, and survey responses.
  • Usage Data: Information about how you interact with our website and services.
  • Marketing and Communication Data: Your preferences for receiving promotional materials and how you choose to communicate with us.

We also collect and use Aggregated Data — such as website traffic patterns or demographic statistics — for internal analysis. Although derived from personal data, aggregated data is anonymized and cannot be used to identify you. If combined with other data that can identify you, we treat it as personal data and apply the same privacy protections.

Under special categories, we may collect information about your health — such as dietary restrictions or the need for medical assistance (e.g., wheelchairs or oxygen). We may also require a doctor’s note if you’re pregnant and planning to travel beyond 28 weeks. We do not collect sensitive personal information such as race, ethnicity, religious or political beliefs, sexual orientation, etc.

Failure to Provide Personal Data

In cases where providing personal data is necessary for booking or legal compliance and you decline to provide it, we may not be able to fulfill your service request. If this situation arises, we will notify you at the time of cancellation.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We collect your data using a variety of methods:

  • Direct Interactions: You voluntarily provide personal, contact, and payment information by filling out forms, calling us, or emailing us. This includes:
    • Making a booking through our platform
    • Registering an account
    • Subscribing to newsletters
    • Requesting promotional materials
    • Providing feedback
  • Automated Technologies: When you interact with our website, we collect technical information about your device and browsing behavior using cookies and similar tools. For full details, please review our Cookies Policy.
  • Third-Party Sources: We may receive personal data from third parties including:
    • Analytics tools (e.g., Google Analytics)
    • Ad networks
    • Search engines and data aggregators
    • Payment processors like WorldPay
  • Booking for Others: If you book a service on someone else’s behalf, you are responsible for obtaining their consent before providing their data. If they wish to review, correct, or delete their information, they may contact us directly — otherwise, it will be managed through your account.

4. HOW WE USE YOUR PERSONAL DATA

We process your personal data only when there is a lawful basis to do so, in line with applicable data protection laws. Airline Fare uses your information under the following legal grounds:

Legitimate Interests

This includes using your data in ways necessary for running our business and delivering a high-quality, secure experience. Before processing, we assess the potential impact on your rights and interests. We ensure that our legitimate interests do not override your privacy rights unless we have your explicit consent. You may request more information on how we make this assessment by contacting us directly.

Contractual Necessity

We process your personal data to fulfill a contract with you, such as when you book a service or request information prior to booking. This also includes steps required to manage and complete your requested travel arrangements.

Legal or Regulatory Obligation

We may be required to process your data to comply with legal duties or regulations that apply to our operations.

We do not rely on consent alone, except for sending third-party marketing materials by email. If you do not wish to receive such communications, you can withdraw your consent at any time by contacting us.

PURPOSES FOR USING YOUR PERSONAL INFORMATION

The table below outlines how we use your data and under what legal basis:

Purpose/ActivityType of DataLegal Basis for Processing
New customer registration(a) Identity
(b) Contact		To initiate and fulfill your service request
Booking and managing travel services
Including payment handling, booking confirmations, coordination with third-party suppliers, and collecting outstanding payments		(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing & Communications		(a) Contractual necessity
(b) Legitimate interest in managing bookings and recovering dues
Customer relationship management
Sending updates to policies or requesting feedback		(a) Identity
(b) Contact
(c) Profile
(d) Marketing & Communications		(a) Contractual obligation
(b) Legal compliance
(c) Legitimate interest in keeping data current and improving service
Security and technical operations
Troubleshooting, analysis, system support, fraud prevention		(a) Identity
(b) Contact
(c) Technical		(a) Legitimate interest in security and operations
(b) Legal requirement
Delivering content and targeted ads(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing & Communications
(f) Technical		Legitimate interest in improving marketing effectiveness and business growth
Website improvement through analytics(a) Technical
(b) Usage		Legitimate interest in optimizing site functionality and understanding customer behavior
Offering personalized recommendations(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile		Legitimate interest in enhancing customer experience and promoting relevant services

MARKETING

You are in control of how your data is used for promotional purposes. We provide options to opt in or out of various marketing communications and let you customize your preferences.

Promotional Offers

We may use your identity, contact, usage, and profile data to better understand your interests and offer relevant services. You’ll receive such communications only if:

  • You requested information from us;
  • You booked services through us;
  • And you have not opted out of receiving promotional emails.

Third-Party Marketing

We will only share your data with external parties for their marketing use if you have explicitly opted in. This excludes companies not affiliated with Airline Fare or its group entities.

Opting Out

You can withdraw from marketing communications at any time by:

  • Logging into your account and adjusting your marketing settings, or
  • Contacting us directly using the contact details provided in this policy.

Please note: opting out of marketing emails does not affect transactional communications related to bookings or customer service.

CHANGE OF PURPOSE

We only use your personal data for the specific purposes for which it was collected unless we determine it is reasonably compatible with a new purpose. If that occurs, we will provide a clear explanation.

If we need to use your personal data for an unrelated reason, we will contact you with an appropriate notice and, if required, request your consent.

5. DISCLOSURE OF YOUR PERSONAL DATA

We may share your personal data with selected third parties, as outlined below, for the purposes mentioned in this Privacy Policy.

Internal Third Parties

Other entities within the Airline Fare group may act as joint controllers or processors. This includes those who support our internal operations, such as IT and system administration, or who require access for business reporting purposes.

External Third Parties

  • Travel service providers, including airlines, hotels, transportation partners, and other suppliers, in order to fulfill your travel bookings.
  • Service providers and data processors, including some located in the United States, who assist with data hosting, marketing, analytics, or customer service support.
  • Specified third parties as outlined in the table under Section 4.
  • Business transfers, where we may share your data with third parties in the event of a merger, acquisition, or sale of assets. If any such change occurs, we will ensure your personal data is treated in a manner consistent with this Privacy Policy.

All third parties are obligated to handle your personal data securely, lawfully, and only according to our instructions. They are not permitted to use your data for any unrelated purposes.

6. INTERNATIONAL TRANSFERS

We may share your data within the Airline Fare group, which involves transferring data outside the European Economic Area (EEA).

To safeguard your data, we implement appropriate security and legal measures including:

  • Binding Corporate Rules (BCRs) among group companies to ensure the same level of data protection regardless of location. More information can be found at the European Commission: Binding corporate rules.
  • Transfers to countries recognized by the European Commission as providing an adequate level of data protection.
  • Standard Contractual Clauses (SCCs) approved by the European Commission for service providers located outside the EEA.
  • Transfers to U.S.-based providers that are part of the EU-U.S. Data Privacy Framework, ensuring they uphold data protection standards.

In some cases, the transfer may be essential to fulfill our contract with you (e.g., a booking with a supplier based outside the EEA). Where applicable, we will inform you and request your consent before proceeding.

If you would like more details on the transfer mechanisms we rely on, please contact us.

7. DATA SECURITY

We implement technical and organizational safeguards to prevent unauthorized access, loss, misuse, or alteration of your personal data. Access is restricted to authorized employees, agents, or third-party service providers who have a business need to know and are bound by confidentiality obligations.

We also have procedures in place to detect, manage, and respond to suspected personal data breaches. In the event of a breach, we will notify you and relevant authorities where legally required.

8. DATA RETENTION

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected—including satisfying legal, regulatory, tax, or reporting obligations.

To determine appropriate retention periods, we consider:

  • The nature and sensitivity of the data,
  • The potential risk of harm from unauthorized use,
  • The purpose for which the data was collected,
  • Legal requirements.

As a general rule, we retain basic customer information (such as identity and contact data) for up to six years after the last booking or customer interaction, primarily for tax and compliance purposes.

If you have not booked with Airline Fare for more than six years, your data will be deleted unless required for a specific legal obligation.

In certain cases, you may request data deletion sooner. We may also anonymize your data (so that it is no longer personally identifiable) and use it for research or analytical purposes, without further notice to you.

9. YOUR LEGAL RIGHTS

You have several rights under data protection laws, which may include:

  • Access to your personal data (known as a “data subject access request”) to verify how we are using it and to obtain a copy.
  • Correction of inaccurate or incomplete personal data. We may verify the accuracy before making updates.
  • Erasure of your personal data where there is no legal or compelling reason for us to retain it.
  • Objection to processing based on legitimate interests if you believe it impacts your fundamental rights or freedoms.
  • Restriction of processing, including when:
    • You contest the accuracy of the data,
    • The processing is unlawful but you do not want it deleted,
    • You need the data for legal claims,
    • You have objected and we are verifying whether our legitimate grounds override your rights.
  • Withdrawal of consent at any time where processing relies on consent (e.g., for marketing). Withdrawal does not affect prior lawful use.

To exercise any of the rights above, please contact us using the details provided.

Verifying Your Identity

To protect your privacy, we may request proof of identity before processing your request. This ensures your data is not shared with anyone who does not have a legal right to access it.

Response Timeline

We aim to respond to all valid requests within one month. If your request is complex or if multiple requests are made, it may take longer. In such cases, we will keep you updated on progress.